aThe human voice is perhaps the most emotionally expressive instrument and choirs seize this potential to create transcendental experiences. Despite a globally growing interest in choral culture however, a dated perception of choirs stands as a barrier against this musical movement.
Turkish State Choir is a world renowned national choral ensemble that has been drawing new traction under the recent direction of Burak Onur Erdem. With a new vision of what choirs can be and a mission to foster a lively choral culture across the country, Turkish State Choir needed an identity to communicate its commitment to renovating this tradition. To create a more contemporary footing for Turkey’s leading choir, we completely redesigned the Turkish State Choir’s brand identity. We worked on an identity that reflects the true nature of the choral experience, of coming together and being home to something beyond a group of individuals - a story we visualized to make the musical and emotional power of choral music relevant to a new generation.
